Author: Graeme Thickins

What Should ‘Customer Analytics’ Mean? Find Out at #MAMAmn

SwellPath is a digital marketing agency based in Portland and Minneapolis offering its clients a uniquely customer-SwellPath-logo-250wcentric approach to their data, turning insights into actionable strategies. It is a sponsor of our Marketing Analytics event on September 30th, and its CEO will be speaking on the following topic:

From Little Data to Big Data: What You Need to Do to Advance Your Customer Analytics Process
Adam Ware, CEO, SwellPath
While certain organizations are setting the bar for collecting and utilizing customer data, many marketers are still struggling with how best to collect and utilize data outside of silioed platforms and systems. After a brief intro into what “customer analytics” should mean to a marketer, Adam will cover the technology, platforms, and tools to consider. In addition, he’ll discuss how to determine your objectives, establish processes, and deal with staffing, goals, and creating a strategy to reach your customers.

Adam will be speaking at 11:20 am.

A Look at the Science of Finding Meaning in Social Media – at #MAMAmn

Contata Solutions leverages its deep technical expertise and global presence to bring software products to life ContataSolutions-logoefficiently, quickly, and cost-effectively. We’re glad to have them as a sponsor for our Marketing Analytics event on September 30th. Here’s a description of the talk their founder will be giving:

Deep Text Mining of Social Posts for Topics and Sentiment
Pradeep Sinha, PhD, CEO/Founder, Contata Solutions
How do you analyze sentiment for “I loved the Margarita Chicken, but the service was horrible”? Understanding individual topics in a conversation and attributing sentiment accurately requires deep analysis of text. This talk will discuss approaches and challenges in accomplishing this, as well as results from a recent competitive analysis of restaurant chains along different dimensions of brand sentiment.

With more than 13 years of continuous growth and expansion, Contata has a loyal client base across the U.S. and a track record of having delivered hundreds of successful projects. It works with clients in a wide range of verticals, including e-commerce, supply chain management, social networking, loyalty programs, media & publishing, real estate, and more.