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August 12, 2015 @ 8:00 am - 5:00 pm


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Financial and Retail Conference on Analytics

View Schedule (with links to presentation slides/abstracts)

Minnesota is home to many leading companies in the financial and retail industry. FAR Con provides an opportunity for leaders in the analytics and big data space to come together, share knowledge and make connections.

This conference will focus on how analytics provides solutions to real world financial and retail industry business problems. FAR Con is about how analytics, people, process and technology come together to solve these problems. Some key areas of coverage include how analytics and big data are used in omnichannel and personalization, information security, fraud and risk, digital, mobile, marketing, and more. More details to come soon!

Speaking and sponsorship opportunities available!




8 AM – 9 AM – Registrations and Networking
9 AM – 4 PM – Presentations
4 PM – 5 PM – Social Hour

View full schedule


Conference Chairs

Dave Mathias – AVP – U.S. Bank Information Security Manager | WorkLearnPlay.com

Yashodhan Dhore – AVP – Digital Analytics Manager, U.S. Bank

Ryan Marcum – VP – Credit Risk Management, Wells Fargo


Speakers and Presentation Titles

Jamie Thingelstad – CTO, SPS Commerce

Building Global Commerce through Retail Networks View Abstract

Doug Berg – Founder & Chief Tracker, TrackIF

Personalization Via Retail Analytics: Stop Guessing, Start Asking View Abstract

Eric Bibelnieks – VP Enterprise Analytics, Maurice’s

Optimize your Marketing Spend via Digital Attribution Insights, Actions & Tests View Abstract

Ryan Wilson – Solution Specialist, Adobe

The Path from Point A to Z: An Omni-channel Adventure! View Abstract

Brent Dykes – Analytics Evangelist, Adobe

What’s so special about Mobile App Analytics? View Abstract

Brandon Wishnow – Executive Director, Measurement & Activation, Ovative Group

Digital Incrementality Testing and Analytics: Taking the safety off these strategic weapons View Abstract

Armin Kakas –  Sr. Manager Advanced Pricing & Analytics, Best Buy

Open Source Analytics for Smarter Retail Pricing Strategies View Abstract

Jay Jacobs – Senior Data Scientist, Bitsight

Security Through Science: Learning from Cybersecurity Data View Abstract

Carmel Nadav, Ph.D. – VP – Database Marketing Strategy Consultant, Wells Fargo

Weight of Evidence VS Wait a Minute – Disruptive Foresights on Catching Financial Crises View Abstract

Jason McNellis – VP of Product Strategy, RedPoint Global

Three Habits To Boost Marketing Through Customer Focused Analytics View Abstract

Nick Thoemke – 2VP & Actuary, Loss Analytics and Reserving, Travelers

Nathan Hubbell – 2VP – Personal Insurance R&D, Travelers

Rise of the Machines: Generalized Linear Models in Property & Casualty Insurance View Abstract

Daniel Feldman – Sr. Software Engineer, Veritas

Spark Test Drive View Abstract

Pedro Medina – CEO, Haystack LLC

Predictive Playbook: From Operational to Operationalized Predictive Analytics View Abstract

Ryan Marcum – VP – Credit Risk Management, Wells Fargo

Visual Analytics: Supercharging Data Reporting and Analytics View Abstract

Nick Ryberg – Sr. Analyst, U.S. Bank

Have a Point, Draw a Line, Make a Difference – Mapping the Intersection of Audit and Visual Analytics View Abstract

Karla Hillier – Sr. Director BI & Analytics, Carlson Rezidor Hotel Group

Teams, Tools and Data – Lessons Learned on the Road to a Data Driven Culture View Abstract

Josh Janzen – Web Engineer (Data Science), Best Buy

Recommended for You: An Algorithmic View into Product Recommendations w/Demo View Abstract

Ken Simonelic – Technology Data Strategy, Wells Fargo

Enabling Modern Marketing Analytics in the Digital World: Connecting Big Data and Relational Data to Win View Abstract

David Haertzen – Principal Enterprise Architect, Allianz Life

Building Analytical Applications View Abstract

Lucas Kinzel – Strategic Consultant, GE Capital

Candyce Trautwein – Strategic Consultant, GE Capital

Compared to What?! View Abstract

Rebeccah Stay – Head of Customer Analytics, Thomson Reuters

Social Network Analysis: History, Key Concepts, Applications View Abstract

Melissa Krasnow, J.D. – Partner, Dorsey & Whitney LLP

Bridget Sakach – Network Security & Privacy Specialist – Midwest Region, AIG

Big Data, Big Opportunities and Risks: What You Need to Know about Data Security View Abstract

Nilanjan Mitra Thakur – Manager – Customer Analytics, The Children’s Place. Co-founder ConnectCust

Role of Dynamic Segmentation and Cognitive Computing in Customer Engagement Solution View Abstract

Steven Boos – VP Marketing Database Strategy, Wells Fargo

Exploring the (Sometimes) Hidden Treasures of Metadata View Abstract

Seth Berlin – Principal, Performance Thinking & Technologies

Joshua Waldron – Asset Management Analyst, Abbot Downing

Techniques in Risk & Portfolio Management Using Simulation & 3D Visualization View Abstract

Melissa Gregor – Sr. Web Analyst, Thomson Reuters

Casey Hall – Social Media Marketing Lead, Thomson Reuters

Measuring Social Engagement in Hard Numbers, Not Warm Fuzzies View Abstract

Bob Bamsey – Manager, McGladrey

Data Theories in Tax Applications View Abstract

Steve Worthington – Cloud Architect, Worthington Consulting

Re-engineering Traditional Analytics for Cloud Scalability and Growth (Adventures with Hazelcast) View Abstract

Ravi Bapna, Ph.D. – Academic Dir. SOBACO Info. & Decision Sci., U of MN Carlson School

Docking with a Research University for Data Science: On Talent and Retail Industry Relevant Research View Abstract

Edward Chennard – Digital and Marketing Innovation Leader – Experience Architecture, Target

Innovation in Retail: How Retailers are Changing the Way They Do Business View Abstract

Rob Beachy – CTO, Axiom

Analysis and Visualization of Complex Relational Data for Improved Retail and Financial Decision Making: Advancing from Traditional Analytics to New Time Series Methods View Abstract

Scott Friesen – Principal, Quadratic

Aristotle on Analytics View Abstract

Karen Gulliver, Ph.D. – MBA/MSM/MPA Program Chair, Argosy University

The Plug and Chug Payoff: Getting There View Abstract

Steve Wallin – VP – Analytics Insights and Strategy

Creating Action from Insights View Abstract

Chandler Wilson – Director of Insights and Analytics, Walmart

Navigating Asymmetrical Business Terrain with Open Source Intelligence, Networks and Machines View Abstract

Mark Cade – Senior Solution Architect – Streaming Analytics, Software AG

Streaming Analytics in Financial and Retail Services View Abstract

Paul Ablack – CEO, OnApproach, LLC

Retail Analytics in Banking: How to Prevent Getting Ubered View Abstract

Caroline George – Solutions Engineer, DataStax

Cassandra: Powering Business Critical Applications View Abstract

Jesse Horowitz – SVP, Head of Enterprise Information Security, Governance, Oversight and Enablement, Wells Fargo

Cyber Security and Information Risk Management View Abstract

Sam Losevich – Partner, Antuit

Statistical Demand Forecasting: The Human Increment View Abstract 

Tyler Olson – CEO, SMC Pros

Jim Fritz – President, The Wedding Shoppe

How Data Analytics Tools More Than Doubled the Revenue of The Wedding Shoppe View Abstract

Pete Aven – Principal Solutions Engineer, MarkLogic

How NoSQL Databases are Driving Next-generation Analytics and Customer Engagement in Financial Services and Retail View Abstract

John Thuma – Director Aster Strategy & Adoption, Teradata

Big Data is Dead – Time for Big Analytics View Abstract

Brandon Wetzstein – Sr. Business Partner, Workload Strategy, Data Analysis, Target

Where Did My Payroll Go? View Abstract

Michael O’Connell – Chief Data Scientist, TIBCO

Fast Data Analytics: Generating Positive Business Outcomes from Big Data View Abstract

Brett Stime – Senior Data Science Engineer, NativeX

Smaller Files, Bigger Data with Spark View Abstract

Ted Dunning – Chief Application Architect, MapR Technologies

Sharing Private Data Without Exposing Private Data View Abstract

Pat LaPointe – EVP, Resonate

Winning on the “Why” in Financial Services View Abstract


Panel Discussions

Data: The Legal Lowdown on Usage and Protection 

Moderator: Kate Bischoff, J.D. – Of Counsel, Zelle Hofmann

View Panel

Catalytics: How to Turn Facts into Fuel to Power Your Business 

Moderator: Rob Reul – Founder and Managing Director, Isometric Solutions

View Panel

View all abstracts


Co-presented by

CSM14_wrdmrk_AllMaroon_M_hNow offering MS in Business Analytics part-time evening program










  ANTUITlogo   DataStax   MapR   Ovative-Group     Software AG

Tableau-logo teradata-logo-magento  tibco-logo-retina




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August 12, 2015
8:00 am - 5:00 pm
Event Category:




Carlson School of Management
321 19th Ave S
Minneapolis, MN 55455 United States
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