Sr Web Analyst

Website Bluestem Brands

We are seeking a Senior Web Analyst for Bluestem Brands to be located at our office in Eden Prairie, MN office.

What You’ll Do

  • Analyze web usage data to derive deeper learnings and insights about the website experience and consumer behavior; including analyzing and tracking e-Commerce sales performance, mining data from multiple sources, conducting analysis and identifying opportunities to grow the e-Commerce business
  • Show subject matter expertise in Adobe Analytics as well as administer the platform
  • Serve as liaison in training and tools for eCommerce analytics to analysts in other areas of the organization
  • Analyze customers’ e-Commerce experience via path analysis, product and promotion assortment analysis, and entry/exit points tracking to understand/help resolve trouble spots and friction points
  • Partner with technology to identify gaps in the data capture strategy and collaboratively implement enhancements
  • Research best practices and incorporate industry standard web analytics best practices and methodologies (e.g., testing, behavioral targeting) into web operations
  • Create and manage the production and distribution of dashboards, standard reports, and analysis from various data sources for presentation to key stakeholders
  • Develop compelling supporting materials for eCommerce and marketing presentations

What You’ll Need

  • Bachelors degree in business, marketing, analytics, statistics, math or related field
  • 3+ years experience with metrics, reporting, and analytics
  • Must have previous experience with advanced Microsoft Excel functions (VLOOKUP, Macros, pivot tables, etc.)
  • Must have previous experience with Adobe Analytics and Google Analytics
  • Ability to juggle multiple priorities ranging from strategic to tactical tasks
  • Deep understanding of ecommerce and web analytics technologies
  • Proficient database skills (e.g. query, SQL ,SAS)

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