Analytics Strategist

Website Carmichael Lynch

Advertising Agency

Summary of the Job:

The Analytics Strategist is responsible for finding, extracting, and loading data relevant to decisions that need to be made by business owners.  In addition, the position is also responsible for collaboration with other key analytics positions in order to provide an end-to-end view of measurement and performance for the client.

Properties Specialization:

The specific role has a focus on properties analysis – this includes websites, mobile apps, and other consumer engagement systems.  Experience with Google Analytics is a requirement, Adobe Analytics is preferred (training will be offered).  This individual works closely with internal digital production teams and assists with the collection of site relevant information from media vendors.

Essential Functions/Principal Accountabilities of the Job

Day to day responsibilities for the Analytics Strategist include but are not limited to:

Disciplined Business Leader

  • Decisive and insightful in forming strategies to meet client objectives
  • Demonstrates thorough understanding of client business and how to achieve results
  • Fulfills role on team seamlessly, working and managing with urgency

Statistical Curiosity

  • Applies industry change in evolving approach for client business
  • Proactively seeks guidance from technology vendors regarding best practices
  • Demonstrates understanding of properties role as a consumer connection point
  • Continually improves results through optimization and sharing insight with broader team
  • Demonstrates initiative to learn systems and resources of department and agency

Team Player

  • Effectively manages internal relationships in and across departments
  • Develops positive working relationships with outside vendors
  • Maintains a professional, can-do attitude at all times
  • Demonstrates initiative and ability to lead projects
  • Maintains effective communication, responding quickly and accurately
  • Works closely with Analytics technical lead and Analytics managers to implement and monitor activity tracking

Note: These are the major functions and accountabilities required of the position and are the predominant criteria by which performance will be assessed.  OTHER DUTIES AS ASSIGNED.

Working Relationships, Autonomy, and Supervision:

  • The Analytics Strategist must interact and collaborate regularly with all employees and teams of the Agency.
  • Work direction is from: Director of Analytic Business Development

Required competencies (characteristics and work style)

Education:

A bachelor’s degree in a closely related field (such as Statistics, Marketing, Business, Advertising, Applied Economics, etc.)

Skills and Experience:

  • 2-3 years in web analytics group or similar department
  • Strong experience with core measurement tools (Adobe Analytics, Google Analytics).  Tagging strategy/implementation experience a plus
  • Experience with tag management systems
  • Client-facing involvement where web assignments reside at the agency
  • Proven passion, drive and active knowledge for emerging media and analytics tools

Competencies (characteristics and work style)

  • Strong analytical skills
  • Ability to think and express ideas both strategically and tactically
  • Results-oriented, with a commitment to accountability
  • Adaptable to change
  • Strong business acumen
  • Ability to manage up well
  • Well-organized, with excellent follow through, an ability to work well under pressure, to effectively manage multiple projects simultaneously, and an ability to consistently meet deadlines
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