Digital Marketing Analyst-Senior


We currently have an exciting opportunity for a Digital Analyst, Senior. As part of the Digital Analytics team at HealthPartners, the Sr. Digital Marketing Analyst works with business partners and stakeholders to identify analytics opportunities and determine the best method to gather, model, manipulate, and present actionable insights. Through the combination of technical skills and relationship building expertise, the Digital Marketing Analyst enables optimized marketing efforts and improves the experience HealthPartners delivers to members, patients, and the community through digital marketing and product initiatives.

HealthPartners is the largest consumer-governed, nonprofit health care organization in the nation, providing care, coverage, research and education to improve the health of members, patients and the community. Our digital landscape includes digital properties and communications for HealthPartners, Park Nicollet Health Services, Regions Hospital, TRIA Orthopedic, and more.

At HealthPartners, you’ll find a culture where we live our values of excellence, compassion, integrity and most importantly, partnership. By working together, we will improve health, create exceptional experiences for those we serve and make care and coverage more affordable.

Required Qualifications:

*Bachelor’s degree in marketing, mathematics, computer science, finance, psychology or related field
*3+ years of hands-on experience in analytics. Deep expertise in digital marketing analytics best practices, techniques and tools.
*Google Analytics Certified
*Experience enabling multi-platform measurement strategies
*Familiarity with Email Marketing Platforms (Eloqua, Constant Contact), social media analytics,
*Proficiency with Microsoft Excel and PowerPoint
*Excellent customer-facing skills, including ability for organized and timely updates, empathy, and ability to communicate with stakeholders on complex issues via phone or email
*Demonstrated success using data to influence change
*Ability to prioritize work effort with competing deadlines and importance
*Demonstrated success managing multiple tasks and overlapping projects
*Excellent written and verbal communication skills

Preferred Qualifications:

*5+ years of hands-on experience in analytics.
*Tag management strategy development
*Experience with BigQuery, Business Objects, SAS, or Tableau
*Google AdWords integration
*Google Search Console integration
*SEO, SEM best practices

HealthPartners is recognized nationally for providing outstanding care and experience for patients and members. We offer an excellent salary and benefits package. For more information and to apply go to and search for Job ID #42938

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