Audience Insights Associate

Website MPR Minnesota Public Radio

Our Mission is to enrich the mind and nourish the spirit

Position Summary:

The Audience Insights Associate is part of American Public Media’s (APM) Audience Research & Insights team within the Audience Development department. This position serves all of APM’s entities including regional services (Minnesota Public Radio and Southern California Public Radio) and nationally-distributed programming (such as Marketplace and A Prairie Home Companion). The Audience Insights Associate contributes meaningfully to the organization by examining and analyzing audience/member data to discover new insights leading to organizational excellence, efficiency, and growth.

Application deadline: July 26, 2017

Position Responsibilities:

  • Gather and analyze radio market data through various tools such as Tapscan, Act I, Nielsen Audio, AudiGraphics, Listener PC, PPM Analysis Tool,Organize into regular reports or presentations.
  • Prepare topline radio audience data for all national programs and stations.
  • Create ad-hoc reports for many areas of the organization including Content, Marketing, Development, Membership, Distribution, Underwriting, Digital, and Finance.
  • Contribute to custom research projects and audience surveys.
  • Track industry audience trends.
  • Develop proficiency with a variety of data platforms and reporting tools including Salesforce, IBM Cognos Reporting Studio, Tableau, etc.
  • Assist with the creation of contact list requests for critical operational fundraising activities including direct mail, email, telemarketing, etc.
  • Help to generate, maintain, and improve efficiency of existing reporting and analyses that inform and guide subsequent marketing and fundraising strategies.
  • Work as a team to develop, apply, and maintain standard data and reporting practices to ensure accuracy and consistency across reports.
  • Work as a team to organize existing reports and ad-hoc requests to ensure deadlines are met.
  • Maintain documentation of reporting requirements, procedures, and business rules.
  • Cross-train and provide back-up for team members as necessary.
  • Foster a customer- and donor-centered, cooperative, and productive work environment.
  • Other duties as assigned.

Required Education and Experience:

  • Bachelor’s degree in an information-intensive or analytical field of study including, but not limited to Economics, Mathematics, Statistical Analysis, Business, Marketing, etc.
  • Minimum of 6 month-1 year of applicable experience
  • Experience with Excel, Word, PowerPoint, Access
  • Experience/familiarity with statistics, data reporting applications, predictive modeling, and/or programming languages
  • Experience/familiarity working within a CRM environment

Required Skills, Knowledge and Abilities:

  • Strong analytical skills with the ability to logic-check, see patterns and stories in information as well as manipulate and retrieve data.
  • Effective communications skills, both written and verbal, with ability to synthesize and deliver insightful, relevant information to a wide variety of end users
  • Well-organized with exceptional attention-to-detail and follow-through
  • Self-motivated, organized, and resourceful
  • Ability to establish work priorities and manage workload autonomously
  • High degree of integrity, ethical decision-making and sound business judgment; able to honor high degree of confidentiality
  • Ability to learn new applications as required
  • Willingness to take on new responsibilities and desire to advance to Audience Insights Analyst role

Preferred Skills and Experience:

  • Market research experience
  • Database management
  • Basic understanding of media industry
  • Knowledge of statistics and predictive modeling
  • Familiarity with statistical analysis software such as SPSS or SAS

Reporting To This Position:           None

Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation.
  • Physical Demands: Required to move about in an office environment and sit for extended periods of time
  • Frequent use of hands for data entry/keystrokes and simple grasping
  • Working Conditions: Moderate noise level

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