Coordinator, Business Strategy and Analytics

Minnesota Twins

The Minnesota Twins are an American professional baseball team

Essential Duties and Responsibilities:

  • Generate regular, accurate & timely reports tracking season ticket & partial plan sales, group sales, single game ticket sales, renewal results & initiatives, staff performance, incentive compensation and commission pay-outs for internal stakeholders (including, but not limited to Finance, HR, Ticket Sales and Service)
  • Participate and assist in the development, translation, analysis and distribution of all Twins Baseball business insight discoveries
  • Act as department’s key stakeholder in the integration and maintenance of the Twins Baseball CRM system relating to Ticket Sales & Service
  • Create reports and provide direction as necessary for list segmentation, testing scenarios, and campaign results and analysis.
  • Assist in all ongoing data collection efforts including the exporting and/or importing of data into or between various internal data platforms
  • Work with department management team to create overall strategy (including list, offers, creative, testing, timing, best practices, etc.) for all database, direct and e-mail marketing initiatives to maintain an effective brand and positive ROI.
  • Represent the department in working with Ticket Operations & Technology departments ensuring that any ticket system-related inputs such as inventory allocation & holds, event building, pricing, sort codes & qualifiers are completed in a timely & accurate manner and that these inputs will support the department’s output reporting requirements
  • Participate and assist in the execution, tracking, and analyzing of all ticket and other database/direct team marketing campaigns to build and maintain a profitable Twins fan/spectator relationship, and drive Twins baseball fan engagement.
  • Assist in answering, identifying and creating solutions relating to all Twins Baseball CRM & Ticketing system issues, questions and concerns; including future enhancement needs
  • Assist and/or conduct ticket system training and CRM training to all appropriate staff in areas relating to data entry and order processing.
  • Develop strong, cooperative relationships with inter/intra-Twins baseball departmental personnel and 3rd party vendors to the Twins baseball team as needed
  • Assist in ensuring the seamless integration & timely execution of all internal & external Twins Baseball fan/Spectator/prospect baseball fan/spectator communication initiatives
  • Participate in various internal Twins Baseball Team ‘sub-committees’ as needed
  • Perform other duties as assigned, including but not limited to, assisting with game day operations as required

Qualifications, Skills and Abilities:

  • Bachelor’s Degree in Sports Management, Mathematics, or Statistics (or closely related degree)
  • Competence in using various analytic and reporting tools available for large data sets (e.g., R, Python, MS Office)
  • Proficient in Microsoft Office and Excel
  • Understanding of the development, execution and analysis of sales and marketing campaigns
  • Strong planning, organization, administrative, time management & problem solving skills
  • Strong communication (verbal and written) and presentation skills
  • Ability to multi-task and meet required deadlines
  • Assertive, confident, persistent and detail oriented
  • Ability and willingness to work evenings, weekends, and holidays as required

Preferred Qualifications:

  • Prior relevant industry experience
  • Experience working with event ticketing systems (preferably
  • Experience working with CRM systems (preferably Microsoft Dynamics)

Physical Requirements:

  • Must be able to lift and/or move objects up to 25 pounds
  • Must be able to work in a seated position for majority of work day
  • Must be able to be productive utilizing a computer keyboard and telephone
  • Must be able to be productive in an work environment where the noise level can be high at times

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