Sr. Marketing Analyst

Website Thomson Reuters

The Sr Marketing Analyst will be leading in-depth analytics projects focused on marketing campaign performance across customer segments and product lines.  Daily responsibilities will include data blending & transformation, reporting, ad hoc analyses, and forecasting to support strategic & tactical business decisions.  The ideal candidate will be both technically deep and able to partner & communicate across the organization.

Job Description

Responsible for delivery of an accurate marketing effectiveness picture across all segments & campaigns with past, real-time, and future-looking lenses.

Key Deliverables

  • Campaign performance reporting and projections/target setting.
  • Analysis of overall marketing funnel, from marketing qualified lead to closed sale, to deliver marketing sales goal.
  • Regular business review presentations that provide performance, insights, and recommendations.
  • Innovation projects to build efficiency, improve accuracy, and expand capabilities of the Legal Marketing Performance team.

Accountabilities

  • Partner with campaign planning and demand gen teams to develop meaningful, actionable, data-based insights and provide recommendations to inform and improve the marketing strategy.
  • Maximize segmentation through enhanced data and modeling in partnership with enterprise data teams.
  • Partner with digital analytics team to provide full customer journey metrics.
  • Work with agile campaign planning teams to determine program key performance indicators and objectives.
  • Evaluate impact of marketing programs through use of test design and analysis of programs and target audiences; with the goal of program optimization.

Skills & Experience

  • Ability to use data to derive insights and recommend action.
  • Experience with identifying KPI’s and measuring marketing campaigns, B2B, CRM, demand gen funnel, media channel performance, etc.
  • Experience with data visualization, data blending, and reporting automation with products such as Adobe Marketing Cloud, Eloqua, Salesforce, Alteryx, Tableau, Power BI, PowerObjects, SQL, R, Python, Excel.
  • Understanding of statistical techniques (e.g. regression models, time series models, factor analysis and clustering) a plus Strong collaboration, teamwork and relationship building skills across multiple levels and functions in the organization.
  • 3+ years marketing performance analytics experience
  • Education: Bachelor in Analytics, Data Science, Statistics, Mathematics, Economics, or other quantitative field; Masters preferred.

To apply for this job please visit thomsonreuters.wd5.myworkdayjobs.com.

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