Website Land O' Lakes
Join Land O’Lakes, Inc., and help us bring food from farmer to fork, building vibrant communities along the way. We’re a global, Fortune 250 company and a farmer-owned cooperative, which means we work for one another—not Wall Street. We’re proud to rank a Top Workplace. We offer:
Competitive compensation and rewards
Best-in-class healthcare for you and your family
Powerful savings programs
Training and career progression
Marketing Analyst – Dairy Foods
Land O’Lakes markets to a variety of consumers and customers across our three business units: Purina, Winfield United, and Land O’Lakes Dairy. We are developing new capabilities to capture and apply data from all the interactions we have with our customers and consumers to help guide them through their journeys. We would like to tailor our content and channel experiences to be relevant to what our consumers and customers have shared with us.
This role is part of our marketing analytics team and will act as the liaison between the experts within our team and the agencies, digital teams (email, IT agile teams, media, social), and the Dairy Foods business unit. It will continue to advance our marketing campaigns by using data, as well as support the fast moving and expanding roles of Ecommerce and personalization.
Specifically, this role will be responsible for:
Developing strategic KPI frameworks with agencies and partners
Partner closely with agencies and internal teams on automated reporting and optimization opportunities
Identifying and executing personalization opportunities
Deeper campaign analysis
Special projects and initiatives on cross-functional teams
Ad hoc analysis
Identifying and executing digital listening analysis opportunities
Implement and QA tracking practices across multiple platforms (i.e. social, display, paid search, UTMs, and more)
Collaborating and communicating results with external and internal partners
REMOTE WORK MAY BE AN OPTION
The ideal candidate needs experience with marketing and digital data and must have the ability to be innovative in seeking out solutions using data and technology.
4 year degree in a related field
5+ years’ experience making actionable recommendations with marketing data
5+ Experience leveraging digital media and channels: social, digital, SEO, SEM, site, and more
Proficient in web analytics tools such as Google Analytics and Adobe Analytics
Proficient in business analytics tools such as PowerBI
Strong collaboration skills and the ability to organize and drive new processes
Excellent communication skills and experience telling stories with data
Land O’Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including pre- and post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
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