Insights Analyst

  • Full Time
  • Remote

Website Marketing Architects

Can you tell a story with data? How about solve right-brain challenges with left-brain numbers? Rapidly adapt to new analytics technology? Can you mine for transformative insights big enough to reshape an entire advertising campaign?

If you know exactly where you’ll be in five years, you can stop reading now. Because this isn’t analytics as usual. It isn’t hiding behind a spreadsheet. Our analysts present high-level TV advertising discoveries. We’re storytellers, changing the way TV is measured. So, if you have the passion to dive deep and learn fast, keep reading.

Our home base is in Minneapolis; however, you can join the team from where you want to be. At Marketing Architects, you can work from anywhere that works for you.

ROLE OVERVIEW

We have proprietary tools that measure every part of a TV campaign. We’re looking for an analyst who can learn quickly and thrive in a fast-paced environment.

You’ll evaluate how TV affects digital performance. Understand consumer behavior and segmentation. Uncover the insights that shape a client’s brand strategy. And look at the big picture to determine the impact of TV on a business’s bottom line.

We are blending the domains of traditional media research, direct response analytics, and statistical brand measures with cross-channel, multi-touch, big-data methods. We’re taking an all-inclusive approach to help clients effectively navigate the complexities of measuring TV in 2020. This role reports to the VP of Analytics, building our agency’s analytics capabilities with a team of experts.

To be successful in this role the qualified individual needs to demonstrate:

  • Quantitative analytical skills
  • Business metrics understanding
  • Methods for measuring business performance
  • Web, social and search insights experience
  • Segmentation and brand strategy knowledge

Qualifications

  • BA or MBA with an analytics or business emphasis
  • 2-5 years of relevant professional experience
  • Familiarity to fluency in omnichannel marketing
  • Ability to create and present work

COMPANY OVERVIEW

Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and inspiring ways for more than 20 years.

It’s not easy work, but it is rewarding. If you’re up for the challenge of your career, let’s talk.

Curious about who we are? Check out our careers page to learn more about our benefits and culture, https://www.marketingarchitects.com/careers.

To apply for this job please visit www.marketingarchitects.com.

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