Conference Videos

MAMA2: MinneAnalytics does Marketing Analytics

Jan. 22, 2016

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative
Scott Brinker, President, Editor, Chiefmartec.com, Program Chair, MarTech Conference View slides

The Journey of Activating Your Customer Data 
Steve Baxter, Executive Director, Ovative/Services, Brandon Wishnow, Executive Director, Measurement & Activation, Ovative/Group  
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How a Digital Transformation Changes the Way You Think About Strategy
Rebeccah Stay, Head of Customer Analytics, Thomason Reuters 
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Data-Driven Marketing: View from the CMO Suite Jeff Liebl, Three-time CMO View slides

Why is Everyone Getting Digital Marketing Analytics Wrong?
Rob Cooley, CTO, OptiMine Software
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Visualizing Attribution 
Charles Midwinter, Director of Analytics, Collegis Education
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Who’s Driving Your Data Driven Business?
Mark Dalton, Director, Sales Consulting, Domo

Frame Your Opportunity: Closing the Business Analytics Gap (Panel)
Scott Brinker, Program Chair, MarTech Conference, Steve Wallin, VP, Customer Insights, U.S. Bank
Moderator: Shep Parke, Business Analytics Leader, Capella