Marketing Analytics Manager

Website Land O'Lakes, Inc.

Job Description:
The Marketing Analytics Manager will be developing our analysis and best practices for e-commerce, marketing and our digital properties.  He/she will drive the evolution of our analytics capabilities: exploring new data sources and integrations, ensuring the right data is collected to support personalized marketing, expanding our capabilities within existing tools, developing AI/ML abilities to improve marketing optimization. This role will be partnering closely with the Marketing and IT teams to provide insights to optimize marketing and digital properties.

Specific Skills/Education Required:

  • Bachelor’s degree from a 4-year accredited college or university
  • 7+ year Analytics experience
  • Expert level capabilities in Adobe Analytics
  • Strong understanding of marketing tactics- Social, Display, SEM, OOH, and more.

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