Author: Graeme Thickins

What Should ‘Customer Analytics’ Mean? Find Out at #MAMAmn

SwellPath is a digital marketing agency based in Portland and Minneapolis offering its clients a uniquely customer-SwellPath-logo-250wcentric approach to their data, turning insights into actionable strategies. It is a sponsor of our Marketing Analytics event on September 30th, and its CEO will be speaking on the following topic:

From Little Data to Big Data: What You Need to Do to Advance Your Customer Analytics Process
Adam Ware, CEO, SwellPath
While certain organizations are setting the bar for collecting and utilizing customer data, many marketers are still struggling with how best to collect and utilize data outside of silioed platforms and systems. After a brief intro into what “customer analytics” should mean to a marketer, Adam will cover the technology, platforms, and tools to consider. In addition, he’ll discuss how to determine your objectives, establish processes, and deal with staffing, goals, and creating a strategy to reach your customers.

Adam will be speaking at 11:20 am.