Contata Solutions leverages its deep technical expertise and global presence to bring software products to life efficiently, quickly, and cost-effectively. We’re glad to have them as a sponsor for our Marketing Analytics event on September 30th. Here’s a description of the talk their founder will be giving:

Deep Text Mining of Social Posts for Topics and Sentiment
Pradeep Sinha, PhD, CEO/Founder, Contata Solutions
How do you analyze sentiment for “I loved the Margarita Chicken, but the service was horrible”? Understanding individual topics in a conversation and attributing sentiment accurately requires deep analysis of text. This talk will discuss approaches and challenges in accomplishing this, as well as results from a recent competitive analysis of restaurant chains along different dimensions of brand sentiment.

With more than 13 years of continuous growth and expansion, Contata has a loyal client base across the U.S. and a track record of having delivered hundreds of successful projects. It works with clients in a wide range of verticals, including e-commerce, supply chain management, social networking, loyalty programs, media & publishing, real estate, and more.

LeadPages may be the fastest-growing SaaS company ever in the state of Minnesota. Founded in 2012, it already has more than 14,000 customers. It creates simple software and web apps that allow businesses to grow large and devoted audiences. LeadPages claims to be the first company to apply big data approaches and “network effect” thinking to post-click marketing. It believes “compelling online marketing doesn’t need to be time consuming and tedious.” Here’s the talk you’ll hear them deliver at our “MinneAnalytics does Marketing Analytics” event on September 30th:

Five Pricing-Page Split Tests That Doubled Our Revenue-Per-Visitor
Tim Paige, Conversion Educator, LeadPages
Over the course of six months, the LeadPages growth team completed five statistically significant split tests that have effectively doubled our pricing page’s average revenue-per-visitor. In this presentation, Tim will present each split test, the hypotheses and theories behind them, and provide a roadmap for applying our findings to your web site (or running these tests yourself).

LeadPages is also a sponsor of our event. Ask them about their built-in conversion stats and analytics, which let customers find out in seconds how the company’s three products — LeadPages, LeadBoxes, and LeadLinks — are performing. With a glance, customers can see their conversion rates, unique visitors, and a graphical analysis of how their marketing assets are trending over time.

 

We’re proud to have W2O Group / WCG as a sponsor of our Marketing Analytics event!  If you’re lucky enough to have a ticket to this sold-out event on September 30th in Minneapolis, you won’t want to miss this talk:

The Future of Big Data – Ten Key Trends
Bob Pearson, President, W2O Group (SF, Austin, Boston, and more; parent of WCG in Minneapolis) 

What are the “next practices” that are pragmatically disrupting the status quo for the Fortune 500? This talk will focus on ten trends that are refining how we effectively use big data to shape behavior and ultimately drive sales via earned, shared, and owned media. Bob authored the book “PreCommerce” and is currently writing his next title, “Storytizing,” which will feature many of the trends you will hear about in this talk. His firm, W2O Group, was named digital agency of the year by The Holmes Report for three of the last four years.