A Look at the Science of Finding Meaning in Social Media – at #MAMAmn

Contata Solutions leverages its deep technical expertise and global presence to bring software products to life ContataSolutions-logoefficiently, quickly, and cost-effectively. We’re glad to have them as a sponsor for our Marketing Analytics event on September 30th. Here’s a description of the talk their founder will be giving:

Deep Text Mining of Social Posts for Topics and Sentiment
Pradeep Sinha, PhD, CEO/Founder, Contata Solutions
How do you analyze sentiment for “I loved the Margarita Chicken, but the service was horrible”? Understanding individual topics in a conversation and attributing sentiment accurately requires deep analysis of text. This talk will discuss approaches and challenges in accomplishing this, as well as results from a recent competitive analysis of restaurant chains along different dimensions of brand sentiment.

With more than 13 years of continuous growth and expansion, Contata has a loyal client base across the U.S. and a track record of having delivered hundreds of successful projects. It works with clients in a wide range of verticals, including e-commerce, supply chain management, social networking, loyalty programs, media & publishing, real estate, and more.