A Top Marketer’s Perspective on Big Data Trends – at #MAMAmn

We’re proud to have W2O Group / WCG as a sponsor of our Marketing Analytics event!  If you’re lucky enough to have a ticket to this sold-out event on September 30th in Minneapolis, you won’t want to miss this talk:

The Future of Big Data – Ten Key Trends
Bob Pearson, President, W2O Group (SF, Austin, Boston, and more; parent of WCG in Minneapolis) 

What are the “next practices” that are pragmatically disrupting the status quo for the Fortune 500? This talk will focus on ten trends that are refining how we effectively use big data to shape behavior and ultimately drive sales via earned, shared, and owned media. Bob authored the book “PreCommerce” and is currently writing his next title, “Storytizing,” which will feature many of the trends you will hear about in this talk. His firm, W2O Group, was named digital agency of the year by The Holmes Report for three of the last four years.