The schedule for our MAMA event (“MinneAnalytics does Marketing Analytics”) is almost finalized! The full agenda for the day will be published soon. Another speaker we’re excited to have visiting us from Madison, WI (actually, one of three from our neighboring state) is the cofounder of an amazing video company. It’s attracted an impressive list
of major clients, and some recent attention in the Wall Street Journal, too. Is video an art or a science? Well, Eric is here to tell you it’s both:
The Science of Video
Eric Oakland, Chair & Chief Innovation Officer, TruScribe (Madison WI and St. Paul MN)
Our audiences want video. We know this instinctually, but can we understand it rationally? Analytics can show a preference for video A over video B. But what exactly were they responding to? By looking at research into human behavior and neuroscience, we can isolate the stimulating attributes that evoke responses that can instruct our tests, enhance measurement, and influence how we create video. (A few brief TruScribe’s whiteboard videos for major clients will be shown during this talk.)
If you’re registered for the event, you’re lucky — as we are full up! But you can still get on the Wait List (in case of cancellations), or register as a volunteer to help with setup or tear-down, right here.