Here they are: the excellent presentations from our MAMA conference.
Click here to view slide decks
Category: Events
#MAMAmn: Another Successful Event!
Our latest conference on marketing analytics was a huge success. Thank you to all of the great speakers, all of the sponsors, and all of you who came out and made it such a good time. We saw a lot of new faces, which is exactly what we were hoping for. These types of events foster a thriving analytics community we are proud to be a part of.
A special thanks to Worrell Design for hosting us, and to all the volunteers who helped out. More MAMA content to come!
What Should ‘Customer Analytics’ Mean? Find Out at #MAMAmn
SwellPath is a digital marketing agency based in Portland and Minneapolis offering its clients a uniquely customer-
centric approach to their data, turning insights into actionable strategies. It is a sponsor of our Marketing Analytics event on September 30th, and its CEO will be speaking on the following topic:
From Little Data to Big Data: What You Need to Do to Advance Your Customer Analytics Process
Adam Ware, CEO, SwellPath
While certain organizations are setting the bar for collecting and utilizing customer data, many marketers are still struggling with how best to collect and utilize data outside of silioed platforms and systems. After a brief intro into what “customer analytics” should mean to a marketer, Adam will cover the technology, platforms, and tools to consider. In addition, he’ll discuss how to determine your objectives, establish processes, and deal with staffing, goals, and creating a strategy to reach your customers.
Adam will be speaking at 11:20 am.