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MAMA Conference

September 30, 2014

MinneAnalytics does Marketing Analytics! 

We’ll be featuring marketing thought leaders and data practitioners from throughout the very dynamic digital marketing and data communities in Minnesota and beyond – top speakers addressing both the technical and management considerations in measuring marketing performance, across a wide variety of topics. Click on speaker’s name to view presentation:

Adam Ware – From Little to Big: What you Need to Do to Advance Your Customer Analytics Process

Austin O’Brion – A Digital Marketing Roadmap for Optimizing Against Volume and Return on Ad Spend

Bob Jenkins – Pricing-Page Split Tests That Doubled Revenue-Per-Visitor 

Dan Antonson – Tag, You’re It: Better Tagging, More Reliable Data

David Erickson – How to Fail at Content Marketing While Really Trying

Dawn Hepper – Measuring the Human Factor: Why People Still Matter (More than Technology)

Dean Adams – Brand Management and Marketing Analytics: Best Friends Forever

Eric Oakland – The Science of Video

Evan Carothers – What You’re Measuring Doesn’t Matter (and How to Fix it)

Jake Athey and Nina Brakel-Schutt – How a Marketing Technology Company Does Marketing: Getting Meaning from Disparate Data Sources

Jason Voiovich – Beyond Google Search Rankings: How to Use Unstructured Data Analysis to Drive Content Marketing

Joe Sriver – How Data Drives Mobile Content Decisions

John Hogue – Operationalizing Big Data: Trials and Tribulations of Paid, Owned, and Earned

John T. Meyer – What’s the ROI (Reurn on Infographics)?

Paul Roetzer – The Metrics That Matter: How to Build Performance-Driven Marketing Campaigns

Peter Zaballos – Harnessing Analytics for Leaner, Meaner Marketing That Drives Aggressive Growth

Pradeep Sinha – Deep Text Mining of Social Posts for Topics and Sentiment

Sean Otto – Turning Rich Survey Data Into Actionable Insights in Hours, Not Weeks

View Full Schedule


Sponsored by W20 Group, WCG, NimbleStorage, Talent, Contanta Solutions, SwellPath, LeadPages, Tableau

Community sponsors:




September 30, 2014
Event Category:


Worrell Design
1414 Marshall St NE
Minneapolis, 55413 United States
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