Many presenters have submitted talks for our MAMA Conference (“MinneAnalytics does Marketing Analytics”) on September 30th. All submissions are being considered for our final program. Don’t miss out – get your ticket at our Eventbrite page before we sell out!
(Would your company like to be featured as a sponsor at this event and in our continuing promotion about it? Contact Dan Atkins, firstname.lastname@example.org, for sponsorship opportunities.)
From Little Data to Big Data: What You Need to Do to Advance Your Customer Analytics Process
Adam Ware, CEO, SwellPath (Portland and Minneapolis)
While certain organizations are setting the bar for collecting and utilizing customer data, many marketers are still struggling with best to collect and utilize data outside of silioed platforms and systems. After a brief intro into what “customer analytics” should mean to a marketer, Adam will cover the technology, platforms, and tools to consider. In addition, he’ll discuss how to determine your objectives, establish processes, and deal with staffing, goals, and creating a strategy to reach your customers.
The Power of Mobile: Your News Is Right Here, and Here, and Here
Joe Sriver, Founder, DoApp Inc.
Both news content and advertising have changed with the ubiquity of mobile, push notifications, geo-fencing, and anything that puts a location to a user. DoApp will talk about how data helps them make decisions to drive specific content at specific times of the day, where to drive certain ad campaigns, and how weather and certain kinds of national stories affect news consumption. DoApp will also cover how the experience of an app affects how much content a consumer consumes and how long they stay within an app.
Keep checking here for what will be included in our final program – coming soon. We look forward to seeing you on September 30th!