Category: Events

MAMA Conference Preview

The MAMA Conference is set for September 30th and things are really coming together. Here is a brief preview of just a few of the speakers we have lined up:

Measuring the Human Factor: Why People Still Matter (More Than Technology)
Andrew Eklund, CEO, Ciceron
Despite the frothing from the mouths from Valley VCs over social networks, to marketers they are really just the kindling that fuels large-scale brand advocacy. Reaching scale and measuring the effectiveness of brand advocacy is the new frontier for savvy marketers. (Includes a case study.)

How To Fail At Content Marketing While Really Trying
David Erickson, VP-Online Marketing, Karwoski & Courage
Forrester reports that 51% of B2B marketers rate their content marketing practices as very mature, but 85% fail to connect content activity to business value. That suggests they don’t have a firm grasp of what successful content marketing practices look like.  David will discuss the mind- and culture-shift companies are grappling with as they address a method of marketing for which most are ill-prepared. (Includes a case study of a company doing it right.)

What’s the ROI (Return on Infographics)?
John T. Meyer, CEO/Cofounder, Lemonly (Sioux Falls, SD)
In this session, John, who heads a top visual marketing firm that specializes in infographics, data visualization, and interactive graphics, takes a look at the value of infographics in your content marketing strategy. We see infographics all over the web, but are they worth it? This session will take a look at case studies of infographics and data visualization and will include a discussion of their role in your future marketing strategies.

Beyond Google Search Rankings: How to Use Unstructured Data Analysis to Drive Content Marketing
Jason Voiovich, VP Marketing, Logic PD
A new breed of data analysis tools is allowing us to go beyond search rankings, keywords, and trending topics.  Jason will discuss how Logic PD uses Leximancer to analyze and guide its content strategy with visual thematic maps.

Turning Rich Survey Data Into Actionable Insight in Hours, Not Weeks
Sean Otto, Ph D, Senior Customer Satisfaction Analyst, Trane / Ingersoll Rand
How Ingersoll Rand uses data blending and advanced analytics to turn rich customer experience survey data into actionable insight, automating the preparation of survey data and market research, and mastering the art of dashboards and infographics in Tableau to inform the business.

Stay tuned for more event details!

Date Set For Our Next Conference!

We have officially set a date for our next conference! Dubbed MAMA (MinneAnalytics does Marketing Analytics), the event will be held at Worrell Design in Minneapolis on September 30th. Save the date for this all-day conference focusing on Marketing Analytics. The Twitter hashtag is #MAMAmn.

If you are interested in sponsoring, there are still opportunities available. Contact Dan Atkins at Dan@minneanalytics.org for sponsorship information. If you have ideas for speakers or topics, contact our organizers, Graeme Thickins (Graeme@minneanalytics.org) or Lizzy Wilkins (Lizzy@minneanalytics.org).

Can’t wait to see you all there!

Fall Event Planning in Progress

MinneAnalytics is currently planning an event for fall of 2014. The theme will be marketing analytics and we are very excited to have Lizzy Wilkins (Nina Hale, OMG Transit) and Graeme Thickins (GT&A Strategic Marketing) as co-organizers. If you are interested in helping to make this event possible and getting your message in front of our excellent community, this is a great opportunity to become a sponsor. We are also seeking engaging speakers and panel members. Contact us with your ideas!