We’re proud to have W2O Group / WCG as a sponsor of our Marketing Analytics event!  If you’re lucky enough to have a ticket to this sold-out event on September 30th in Minneapolis, you won’t want to miss this talk:

The Future of Big Data – Ten Key Trends
Bob Pearson, President, W2O Group (SF, Austin, Boston, and more; parent of WCG in Minneapolis) 

What are the “next practices” that are pragmatically disrupting the status quo for the Fortune 500? This talk will focus on ten trends that are refining how we effectively use big data to shape behavior and ultimately drive sales via earned, shared, and owned media. Bob authored the book “PreCommerce” and is currently writing his next title, “Storytizing,” which will feature many of the trends you will hear about in this talk. His firm, W2O Group, was named digital agency of the year by The Holmes Report for three of the last four years.

The schedule for our MAMA event (“MinneAnalytics does Marketing Analytics”) is almost finalized!  The full agenda for the day will be published soon. Another speaker we’re excited to have visiting us from Madison, WI (actually, one of three from our neighboring state) is the cofounder of an amazing video company. It’s attracted an impressive list
of major clients, and some recent attention in the Wall Street Journal, too. Is video an art or a science? Well, Eric is here to tell you it’s both:

The Science of Video 
Eric Oakland, Chair & Chief Innovation Officer, TruScribe (Madison WI and St. Paul MN)
Our audiences want video. We know this instinctually, but can we understand it rationally? Analytics can show a preference for video A over video B. But what exactly were they responding to? By looking at research into human behavior and neuroscience, we can isolate the stimulating attributes that evoke responses that can instruct our tests, enhance measurement, and influence how we create video. (A few brief TruScribe’s whiteboard videos for major clients will be shown during this talk.)

If you’re registered for the event, you’re lucky — as we are full up!  But you can still get on the Wait List (in case of cancellations), or register as a volunteer to help with setup or tear-down, right here.

We’re delighted to announce that Paul Roetzer will be the morning keynoter at our Marketing Analytics conference on September 30.  Paul is the author of a brand-new book, “The Marketing Performance Blueprint,” which he launched with a keynote at the sold-out MarTech conference held recently in Boston. Paul is CEO of PR 20/20 in Cleveland, a firm he founded in 2005. He has consulted for hundreds of organizations and is the creator of Marketing Agency Insider and Marketing Score. He’s a regular contributor to leading marketing industry blogs, and a frequent speaker on agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and strategy.

His new book is all about “what’s possible when the art and science of marketing collide.”

Here’s a great blog post by Scott Brinker about Paul and his new book: Modern marketing is for underdogs and innovators — and marketing technologists. More about Paul here on Twitter and LinkedIn.

We’re really excited that Paul is coming to Minneapolis! We hope you can join us at the MAMA event (“MinneAnalytics does Marketing Analytics”) on Tuesday, September 30th. (The Twitter hashtag is #MAMAmn.) Register on our Eventbrite page if you haven’t already done so!