LeadPages may be the fastest-growing SaaS company ever in the state of Minnesota. Founded in 2012, it already has more than 14,000 customers. It creates simple software and web apps that allow businesses to grow large and devoted audiences. LeadPages claims to be the first company to apply big data approaches and “network effect” thinking to post-click marketing. It believes “compelling online marketing doesn’t need to be time consuming and tedious.” Here’s the talk you’ll hear them deliver at our “MinneAnalytics does Marketing Analytics” event on September 30th:

Five Pricing-Page Split Tests That Doubled Our Revenue-Per-Visitor
Tim Paige, Conversion Educator, LeadPages
Over the course of six months, the LeadPages growth team completed five statistically significant split tests that have effectively doubled our pricing page’s average revenue-per-visitor. In this presentation, Tim will present each split test, the hypotheses and theories behind them, and provide a roadmap for applying our findings to your web site (or running these tests yourself).

LeadPages is also a sponsor of our event. Ask them about their built-in conversion stats and analytics, which let customers find out in seconds how the company’s three products — LeadPages, LeadBoxes, and LeadLinks — are performing. With a glance, customers can see their conversion rates, unique visitors, and a graphical analysis of how their marketing assets are trending over time.

 

We’re proud to have W2O Group / WCG as a sponsor of our Marketing Analytics event!  If you’re lucky enough to have a ticket to this sold-out event on September 30th in Minneapolis, you won’t want to miss this talk:

The Future of Big Data – Ten Key Trends
Bob Pearson, President, W2O Group (SF, Austin, Boston, and more; parent of WCG in Minneapolis) 

What are the “next practices” that are pragmatically disrupting the status quo for the Fortune 500? This talk will focus on ten trends that are refining how we effectively use big data to shape behavior and ultimately drive sales via earned, shared, and owned media. Bob authored the book “PreCommerce” and is currently writing his next title, “Storytizing,” which will feature many of the trends you will hear about in this talk. His firm, W2O Group, was named digital agency of the year by The Holmes Report for three of the last four years.

The schedule for our MAMA event (“MinneAnalytics does Marketing Analytics”) is almost finalized!  The full agenda for the day will be published soon. Another speaker we’re excited to have visiting us from Madison, WI (actually, one of three from our neighboring state) is the cofounder of an amazing video company. It’s attracted an impressive list
of major clients, and some recent attention in the Wall Street Journal, too. Is video an art or a science? Well, Eric is here to tell you it’s both:

The Science of Video 
Eric Oakland, Chair & Chief Innovation Officer, TruScribe (Madison WI and St. Paul MN)
Our audiences want video. We know this instinctually, but can we understand it rationally? Analytics can show a preference for video A over video B. But what exactly were they responding to? By looking at research into human behavior and neuroscience, we can isolate the stimulating attributes that evoke responses that can instruct our tests, enhance measurement, and influence how we create video. (A few brief TruScribe’s whiteboard videos for major clients will be shown during this talk.)

If you’re registered for the event, you’re lucky — as we are full up!  But you can still get on the Wait List (in case of cancellations), or register as a volunteer to help with setup or tear-down, right here.