We’re delighted to announce that Paul Roetzer will be the morning keynoter at our Marketing Analytics conference on September 30.  Paul is the author of a brand-new book, “The Marketing Performance Blueprint,” which he launched with a keynote at the sold-out MarTech conference held recently in Boston. Paul is CEO of PR 20/20 in Cleveland, a firm he founded in 2005. He has consulted for hundreds of organizations and is the creator of Marketing Agency Insider and Marketing Score. He’s a regular contributor to leading marketing industry blogs, and a frequent speaker on agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and strategy.

His new book is all about “what’s possible when the art and science of marketing collide.”

Here’s a great blog post by Scott Brinker about Paul and his new book: Modern marketing is for underdogs and innovators — and marketing technologists. More about Paul here on Twitter and LinkedIn.

We’re really excited that Paul is coming to Minneapolis! We hope you can join us at the MAMA event (“MinneAnalytics does Marketing Analytics”) on Tuesday, September 30th. (The Twitter hashtag is #MAMAmn.) Register on our Eventbrite page if you haven’t already done so!

Many presenters have submitted talks for our MAMA Conference (“MinneAnalytics does Marketing Analytics”) on September 30th. All submissions are being considered for our final program. Don’t miss out – get your ticket at our Eventbrite page before we sell out!

(Would your company like to be featured as a sponsor at this event and in our continuing promotion about it?  Contact Dan Atkins, dan@minneanalytics.org, for sponsorship opportunities.)

From Little Data to Big Data: What You Need to Do to Advance Your Customer Analytics Process
Adam Ware, CEO, SwellPath (Portland and Minneapolis)
While certain organizations are setting the bar for collecting and utilizing customer data, many marketers are still struggling with best to collect and utilize data outside of silioed platforms and systems. After a brief intro into what “customer analytics” should mean to a marketer, Adam will cover the technology, platforms, and tools to consider. In addition, he’ll discuss how to determine your objectives, establish processes, and deal with staffing, goals, and creating a strategy to reach your customers.

The Power of Mobile: Your News Is Right Here, and Here, and Here
Joe Sriver, Founder, DoApp Inc.
Both news content and advertising have changed with the ubiquity of mobile, push notifications, geo-fencing, and anything that puts a location to a user.  DoApp will talk about how data helps them make decisions to drive specific content at specific times of the day, where to drive certain ad campaigns, and how weather and certain kinds of national stories affect news consumption. DoApp will also cover how the experience of an app affects how much content a consumer consumes and how long they stay within an app.

Keep checking here for what will be included in our final program – coming soon. We look forward to seeing you on September 30th!

More goodness on the way for our conference on September 30th — “MinneAnalytics does Marketing Analytics”!  Here are four additional talks you’ll hear, and watch for updates on other speakers…

Harnessing Analytics for Leaner, Meaner Marketing That Drives Aggressive Growth
Peter Zaballos, VP Marketing, SPS Commerce
There’s never been a better time to be in marketing. No longer dominated by ad spend, marketers are using technology and data to gain visibility into customer intent and buying behaviors, enabling them to measure and manage success. Prospect-to-sales conversion has never had greater precision, and never been more different. SPS Commerce VP of Marketing Peter Zaballos will discuss how technology has transformed Minnesota’s largest cloud service provider’s marketing effectiveness and what other companies can do to transform their own marketing departments.

Deep Text Mining of Social Posts for Topics and Sentiment
Pradeep Sinha, PhD, CEO/Founder, Contata Solutions
How do you analyze sentiment for “I loved the margarita chicken, but the service was horrible”? Understanding individual topics in a conversation and attributing sentiment accurately requires deep analysis of text. This talk will discuss approaches and challenges in accomplishing this, as well as results from a recent competitive analysis of restaurant chains along different dimensions of brand sentiment.

What You’re Measuring Doesn’t Matter (and How to Fix It)
Evan Carothers, CEO/Cofounder, Docalytics
Most marketers rely on metrics like downloads, page views, and shares to gauge the success of their campaigns and initiatives. With the increasing availability of much more sophisticated measurement tools, these common metrics are being labeled as “vanity metrics“ — measurements that depict an inflated sense of success without accurately representing the effectiveness of marketing efforts. This discussion will set the record straight, revealing more meaningful, results-driven ways to select actionable metrics and data tools.