The schedule for our MAMA event (“MinneAnalytics does Marketing Analytics”) is almost finalized!  The full agenda for the day will be published soon. Another speaker we’re excited to have visiting us from Madison, WI (actually, one of three from our neighboring state) is the cofounder of an amazing video company. It’s attracted an impressive list
of major clients, and some recent attention in the Wall Street Journal, too. Is video an art or a science? Well, Eric is here to tell you it’s both:

The Science of Video 
Eric Oakland, Chair & Chief Innovation Officer, TruScribe (Madison WI and St. Paul MN)
Our audiences want video. We know this instinctually, but can we understand it rationally? Analytics can show a preference for video A over video B. But what exactly were they responding to? By looking at research into human behavior and neuroscience, we can isolate the stimulating attributes that evoke responses that can instruct our tests, enhance measurement, and influence how we create video. (A few brief TruScribe’s whiteboard videos for major clients will be shown during this talk.)

If you’re registered for the event, you’re lucky — as we are full up!  But you can still get on the Wait List (in case of cancellations), or register as a volunteer to help with setup or tear-down, right here.

We’re delighted to announce that Paul Roetzer will be the morning keynoter at our Marketing Analytics conference on September 30.  Paul is the author of a brand-new book, “The Marketing Performance Blueprint,” which he launched with a keynote at the sold-out MarTech conference held recently in Boston. Paul is CEO of PR 20/20 in Cleveland, a firm he founded in 2005. He has consulted for hundreds of organizations and is the creator of Marketing Agency Insider and Marketing Score. He’s a regular contributor to leading marketing industry blogs, and a frequent speaker on agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and strategy.

His new book is all about “what’s possible when the art and science of marketing collide.”

Here’s a great blog post by Scott Brinker about Paul and his new book: Modern marketing is for underdogs and innovators — and marketing technologists. More about Paul here on Twitter and LinkedIn.

We’re really excited that Paul is coming to Minneapolis! We hope you can join us at the MAMA event (“MinneAnalytics does Marketing Analytics”) on Tuesday, September 30th. (The Twitter hashtag is #MAMAmn.) Register on our Eventbrite page if you haven’t already done so!

Many presenters have submitted talks for our MAMA Conference (“MinneAnalytics does Marketing Analytics”) on September 30th. All submissions are being considered for our final program. Don’t miss out – get your ticket at our Eventbrite page before we sell out!

(Would your company like to be featured as a sponsor at this event and in our continuing promotion about it?  Contact Dan Atkins, dan@minneanalytics.org, for sponsorship opportunities.)

From Little Data to Big Data: What You Need to Do to Advance Your Customer Analytics Process
Adam Ware, CEO, SwellPath (Portland and Minneapolis)
While certain organizations are setting the bar for collecting and utilizing customer data, many marketers are still struggling with best to collect and utilize data outside of silioed platforms and systems. After a brief intro into what “customer analytics” should mean to a marketer, Adam will cover the technology, platforms, and tools to consider. In addition, he’ll discuss how to determine your objectives, establish processes, and deal with staffing, goals, and creating a strategy to reach your customers.

The Power of Mobile: Your News Is Right Here, and Here, and Here
Joe Sriver, Founder, DoApp Inc.
Both news content and advertising have changed with the ubiquity of mobile, push notifications, geo-fencing, and anything that puts a location to a user.  DoApp will talk about how data helps them make decisions to drive specific content at specific times of the day, where to drive certain ad campaigns, and how weather and certain kinds of national stories affect news consumption. DoApp will also cover how the experience of an app affects how much content a consumer consumes and how long they stay within an app.

Keep checking here for what will be included in our final program – coming soon. We look forward to seeing you on September 30th!