Our most recent event, MAMA2 (“MinneAnalytics does Marketing Analytics”), was held January 22nd and it was a big success. Hundreds attended to hear 28 speakers and two panels on a fascinating array of timely topics. As we do with all our events, we conducted a followup survey, to which we received 212 responses.
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In the survey, 79% of those attendees who responded rated the conference “Excellent” or “Very Good.” On the question of how much value attendees got from the event, a total of 69% answered “A Great Deal of Value” or “A Lot of Value.” Asked how organized the event was, an astounding 93% said “Extremely Organized” or “Very Organized.”
On a scale of how they perceived the content to be “Technical vs. Business Strategy Oriented,” 42% said it was “About Right”—while a total of 41% said it could have been “A Lot More” or “More” technical. Only a total of 11% said it could have “A Lot More” or “More” about business/strategy. Finally, 77% rated the venue (Medtronic Mounds View Campus) “Excellent” or “Very Good.” And 78% said they’d like us to make this an annual event. (Note: the first MAMA conference was held in September 2014, so MAMA2 occurred 16 months later.)
As a co-organizer of the event, along with Lizzy Wilkins, I want to thank all who attended, and especially our awesome sponsors—GOLD: Capella Education, Domo… SILVER: Alight Analytics, HP Enterprise, Nerdery, RelationshipOne, LiveFront, Trexin… BRONZE: InformationBuilders… KEYNOTE BOOK SPONSOR: Altiscale. They all were able to interact with a very engaged marketing audience! I also want to give a special thanks to those who participated in the followup attendee survey. We look forward to seeing you at upcoming events. Check out MAMA2 videos here.