MAMA2 recap and survey results

Our most recent event, MAMA2 (“MinneAnalytics does Marketing Analytics”), was held January 22nd and it was a big success. Hundreds attended to hear 28 speakers and two panels on a fascinating array of timely topics. As we do with all our events, we conducted a followup survey, to which we received 212 responses.

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In the survey, 79% of those attendees who responded rated the conference “Excellent” or “Very Good.” On the question of how much value attendees got from the event, a total of 69% answered “A Great Deal of Value” or “A Lot of Value.” Asked how organized the event was, an astounding 93% said “Extremely Organized” or “Very Organized.”

On a scale of how they perceived the content to be “Technical vs. Business Strategy Oriented,” 42% said it was “About Right”—while a total of 41% said it could have been “A Lot More” or “More” technical. Only a total of 11% said it could have “A Lot More” or “More” about business/strategy. Finally, 77% rated the venue (Medtronic Mounds View Campus) “Excellent” or “Very Good.” And 78% said they’d like us to make this an annual event. (Note: the first MAMA conference was held in September 2014, so MAMA2 occurred 16 months later.)

As a co-organizer of the event, along with Lizzy Wilkins, I want to thank all who attended, and especially our awesome sponsors—GOLD: Capella Education, Domo… SILVER: Alight Analytics, HP Enterprise, Nerdery, RelationshipOne, LiveFront, Trexin… BRONZE: InformationBuilders… KEYNOTE BOOK SPONSOR: Altiscale. They all were able to interact with a very engaged marketing audience! I also want to give a special thanks to those who participated in the followup attendee survey. We look forward to seeing you at upcoming events. Check out MAMA2 videos here.

Graeme Thickins has been on the MinneAnalytics board since 2014 and is MAMA2 Co-Organizer. Tweet @graemethickins.