SwellPath is a digital marketing agency based in Portland and Minneapolis offering its clients a uniquely customer-centric approach to their data, turning insights into actionable strategies. It is a sponsor of our Marketing Analytics event on September 30th, and its CEO will be speaking on the following topic:

From Little Data to Big Data: What You Need to Do to Advance Your Customer Analytics Process
Adam Ware, CEO, SwellPath
While certain organizations are setting the bar for collecting and utilizing customer data, many marketers are still struggling with how best to collect and utilize data outside of silioed platforms and systems. After a brief intro into what “customer analytics” should mean to a marketer, Adam will cover the technology, platforms, and tools to consider. In addition, he’ll discuss how to determine your objectives, establish processes, and deal with staffing, goals, and creating a strategy to reach your customers.

Adam will be speaking at 11:20 am.

Contata Solutions leverages its deep technical expertise and global presence to bring software products to life efficiently, quickly, and cost-effectively. We’re glad to have them as a sponsor for our Marketing Analytics event on September 30th. Here’s a description of the talk their founder will be giving:

Deep Text Mining of Social Posts for Topics and Sentiment
Pradeep Sinha, PhD, CEO/Founder, Contata Solutions
How do you analyze sentiment for “I loved the Margarita Chicken, but the service was horrible”? Understanding individual topics in a conversation and attributing sentiment accurately requires deep analysis of text. This talk will discuss approaches and challenges in accomplishing this, as well as results from a recent competitive analysis of restaurant chains along different dimensions of brand sentiment.

With more than 13 years of continuous growth and expansion, Contata has a loyal client base across the U.S. and a track record of having delivered hundreds of successful projects. It works with clients in a wide range of verticals, including e-commerce, supply chain management, social networking, loyalty programs, media & publishing, real estate, and more.

LeadPages may be the fastest-growing SaaS company ever in the state of Minnesota. Founded in 2012, it already has more than 14,000 customers. It creates simple software and web apps that allow businesses to grow large and devoted audiences. LeadPages claims to be the first company to apply big data approaches and “network effect” thinking to post-click marketing. It believes “compelling online marketing doesn’t need to be time consuming and tedious.” Here’s the talk you’ll hear them deliver at our “MinneAnalytics does Marketing Analytics” event on September 30th:

Five Pricing-Page Split Tests That Doubled Our Revenue-Per-Visitor
Tim Paige, Conversion Educator, LeadPages
Over the course of six months, the LeadPages growth team completed five statistically significant split tests that have effectively doubled our pricing page’s average revenue-per-visitor. In this presentation, Tim will present each split test, the hypotheses and theories behind them, and provide a roadmap for applying our findings to your web site (or running these tests yourself).

LeadPages is also a sponsor of our event. Ask them about their built-in conversion stats and analytics, which let customers find out in seconds how the company’s three products — LeadPages, LeadBoxes, and LeadLinks — are performing. With a glance, customers can see their conversion rates, unique visitors, and a graphical analysis of how their marketing assets are trending over time.